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Young Canadians Pushing Back Against Hate Online

MediaSmarts conducted a survey of 1,000 youth ages 12 to 16 years old to better understand their attitudes and experiences with casual prejudice online; specifically, the motivations and external factors that influence their decisions whether or not to intervene. Study results uncover that youth experiences with online casual prejudice are common yet many youth do not respond because they don’t know what to do to make a difference. This research is a call for more effective interventions that will prepare, engage, and empower youth to push back against hate online.

Reporting Platforms: Young Canadians Evaluate Efforts to Counter Disinformation

MediaSmarts facilitated online focus groups with youth ages 16 to 29 to examine and assess reporting processes on popular apps (Instagram, TikTok, Twitter, and YouTube). More specifically, we wanted to understand how young Canadians feel about current efforts to counter misinformation and disinformation online and what solutions they have regarding the problems and concerns they experience while navigating online information ecosystems and communities. Overall, youth expressed a lack of trust and confidence in the ability of platforms to counter misinformation and disinformation and to keep them informed and safe online. Participants emphasized that users are not provided with meaningful opportunities to engage with platforms to prevent and address misinformation and disinformation, and they felt platforms must make design changes that prioritize values of accuracy, transparency, trust, responsibility, and safety.

Young Canadians in a Wireless World, Phase IV: Talking to Youth and Parents about Online Resiliency

In 2019, MediaSmarts conducted focus groups with youth ages 11 to 17 and their parents to better understand what is working for young people online and what needs to be changed or improved so that young people get the most out of their online experiences and their interactions with digital technology – both at home and in the classroom. Through these conversations we discovered that youth are deeply aware of the pitfalls and benefits of digital technology. This research calls attention to how we might help youth across Canada be more resilient online – with more balance, trust and support – and formed the foundation for the development of our national survey with students across Canada.

Young Canadians Speak Out: A Qualitative Research Project on Privacy and Consent

MediaSmarts conducted focus groups with young Canadians ages 13 to 16 in Ottawa, giving them the chance to consider, discuss and design ways of obtaining consent online that are clear and meaningful to them.  As part of the focus groups, youth were asked to share their thoughts on and experiences with current online consent processes. They were then asked to come up with hand-drawn ‘paper prototypes’ of their ideal privacy policies. The findings, highlighted in the report Young Canadians Speak Out: A Qualitative Research Project on Privacy and Consent, offered creative new ideas on how platforms can improve online consent processes – not just for young people, but for everyone – so Canadians can better understand what they’re agreeing to when it comes to their privacy.

Algorithmic Awareness: Conversations with Young Canadians about Artificial Intelligence and Privacy

MediaSmarts conducted focus groups with youth ages 13 to 17 to gain insight into how young Canadians understand the relationships between artificial intelligence (AI), algorithms, privacy, and data protection. Participants played a game prototype designed by MediaSmarts’ education team, and a scaffolded learning experience allowed for in-depth discussion after each of the three phases of gameplay. These conversations highlight that while youth understand and appreciate the benefits of recommendation algorithms, they are troubled by algorithmic data collection and data sharing practices. This research is a call for more algorithmic literacy tools and resources that will give youth the knowledge they need to protect themselves and their information in digital spaces.

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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