Ottawa, ON – October 1, 2019
They’re cute, they steal your socks, they ride your robot vacuum… and they’re back to help us remember to not believe everything we see online. The house hippo who stole our hearts in a public service announcement in 1999 has come back to Break the Fake in a new campaign from MediaSmarts, Canada’s centre for digital and media literacy.
OTTAWA, April 18, 2018 – MediaSmarts, Canada’s centre for digital and media literacy, and the Canadian Teachers’ Federation (CTF) are pleased to announce that this year’s Media Literacy Week will focus on helping students decipher truth from fiction online.
Ottawa, ON – October 7, 2019
MediaSmarts and the Canadian Teachers’ Federation (CTF) are today launching Media Literacy Week (October 7 to 11) with teachers and students, libraries and museums, and community groups across the country engaging in activities that encourage Canadians to “Break the Fake” and check information they see online before sharing it.
OTTAWA, Nov. 5, 2018 /CNW/ – The 13th annual Media Literacy Week officially kicks off today!
Quick, easy strategies can keep false news from spreading
This year, Canada’s 15th annual Media Literacy Week runs from October 26th to 30th. Co-hosted by MediaSmarts, Canada’s Centre for Digital and Media Literacy, and the Canadian Teachers’ Federation (CTF/FCE), the annual event invites all Canadians - teachers, students of all ages kindergarten to seniors and community groups, libraries, museums, to celebrate by engaging in media and digital literacy activities.
OTTAWA, ONTARIO, October 22, 2018– Technology is keeping families and households more connected than ever before but parents feel they need more resources to be better digital role models, according to the latest research on digital parenting and the digital well-being of Canadian families released today by MediaSmarts.
October 21, 2024 – MediaSmarts has brought back the house hippo – this time to address the rise of AI-generated deepfakes and to encourage everyone to check the information they see online before they share it.
April 30, 2025
Ottawa, ON - New research released from MediaSmarts shows that educational videos like the ones featuring the house hippo as part of the Break the Fake campaign encourage people to fact-check and avoid sharing false information.
March 11, 2024 - MediaWise, the Poynter Institute’s media literacy initiative, is partnering with MediaSmarts, a Canadian non-profit organization, to launch North America’s second