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The house hippo returns to tackle AI this Media Literacy Week

October 21, 2024 –  MediaSmarts has brought back the house hippo – this time to address the rise of AI-generated deepfakes and to encourage everyone to check the information they see online before they share it.

Canada’s Teen Fact-Checking Network Renewed for 2025 After Successful First Year

December 12, 2024 – MediaSmarts is pleased to announce the renewal of Canada’s Teen Fact-Checking Network (TFCN) program for a second year, continuing its mission to promote digital media literacy and fact-checking among youth.  

New research from MediaSmarts shows educational videos encourage people to fact-check

April 30, 2025

Ottawa, ON - New research released from MediaSmarts shows that educational videos like the ones featuring the house hippo as part of the Break the Fake campaign encourage people to fact-check and avoid sharing false information.

"Wait... What?” Media Literacy Week highlights growing concern over AI-driven misinformation 

Nationwide campaign launches October 27-31 to teach critical thinking skills for navigating rapidly changing online content

“Digital natives” turn to parents and teachers for digital literacy skills, new study finds

Ottawa, ON (March 31, 2014) – Canadian youth are not as digitally literate as adults may think they are, according to new research released today by MediaSmarts. Though today’s young people have grown up immersed in digital media, they still rely on parents and teachers to help them advance their skills in areas such as searching and verifying online information.

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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