Violence in Sports
In this lesson, students explore the gratuitous use of violence in sports.
The Hero Project: Authenticating Online Information
Students are introduced to Internet search skills through researching a personal hero. By focusing on the early parts of the research process, students learn to select well-defined topics, ask relevant research questions and select effective keywords. Students then present the information they have found to their classmates in the form of a media product.
Favourite Sports and Athletes: Introduction to Sports Media - Lesson
This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.
The Blockbuster Movie - Lesson
This lesson introduces students to the phenomenon of the“blockbuster” movie – its history,characteristics and influences. Students will also explore the role of audience in the creation of a “blockbuster” and analyze their own responses to current blockbuster films. Students will learn about the process involved in turning a film into a blockbuster by devising promotional campaigns for an imaginary movie.
Television News - Lesson
This lesson is part of a unit that explores news journalism across the media.
The Front Page
This lesson begins by helping students to identify and understand the different aspects of news outlets. Using these skills, students will then collect and identify news stories and categorize them according to subject matter.
Writing the News
In this lesson, students will write a news article by developing ‘lede paragraphs’ and by using the ‘inverted pyramid’ model. Once this is done, they will be given time during class to select topics, conduct research, write their articles and proof read and peer edit their own and other’s works.
Advertising All Around Us - Lesson
This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.
Prejudice and Body Image
This lesson lets students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".
Marketing to Teens: Alternate Ads
In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.