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“Advertising has always sold anxiety, and it certainly sells anxiety to the young. It’s always telling them they’re losers unless they’re cool.” (Mark Crispin Miller, The Merchants of Cool, 2000)

Marketing & Consumerism

Teaching Privacy Ethics

With younger children, the best approach is to have a clear and consistent set of rules, both at home and at school, about sharing other people’s content.

Online Ethics

2SLGBTQ+ Representation in Advertising

As in other media, 2SLGBTQ+ people have gained a greater and more widely visible presence within the advertising world, with ad agencies courting the “Pink Dollar.” This is not surprising, considering that the 2SLGBTQ+ audience is estimated to be worth around $917 million in buying power.[1]

Diversity in Media, Marketing & Consumerism, 2SLGBTQ+ Representation, Stereotyping

Where do we get information about health and science?

While many of us strongly prefer online sources when seeking out health and science information, a majority first encounter health or science stories through traditional news outlets.

Authenticating Information

Four Steps to Getting Better Political and Election News

  1. Broaden your news diet. Probably the most important thing you can do is make sure that you’re not only getting news that confirms what you already believe. At the same time, it’s important not to “overcorrect” and seek out sources that have a totally opposite bias from yours, which will almost certainly just make you angry and reinforce your current opinions. Instead, find sources from a more moderate, different point of view. 

    Authenticating Information

How Can Media Use Affect Wellbeing?

“We define digital wellness for young people as an intentional state of physical, mental and social health achieved through mindful engagement with the digital and natural environment.” Dr. Michael Rich, Digital Wellness Lab, Boston Children’s Hospital

Excessive Internet Use

What Influences Our Media Use?

MediaSmarts’ research shows that on average, Canadian youth spend 1-2 hours per day using digital devices each weekday (not counting time spent using them for schoolwork) and more than three hours per weekend day. Average weekday screen time, therefore, falls just within the range recommended by the Canadian Pediatric Society’s Digital Health Task Force, though weekend screen time does not. Other research has found that more than a third (37 percent) of Canadian youth exceeded screen time recommendations in 2023. There are often significant differences, though, between how much time we think we’re spending on media and how much time we actually spend.

Excessive Internet Use

Media Use and Wellbeing - Overview

Digital wellness is an intentional state of physical, mental and social health achieved through mindful engagement with technology. Instead of worrying about total screen time, research shows that how you use your devices is more important for well-being than how many hours you spend on them.

Digital Citizenship, Digital Health, Excessive Internet Use, Internet & Mobile

Building Better Media Habits

Time spent using devices is one of parents’ top concerns when it comes to their kids’ digital lives – and is the number one source of conflict between parents and children relating to technology use. News articles that suggest all screen time is harmful also spread much more quickly and widely than those that report more nuanced findings.

Excessive Internet Use, Internet & Mobile

Problematic Interactive Media Use

For most young people (and adults), the strategies in the Building Better Tech Habits article will be enough to build a healthy relationship with screen devices.

Excessive Internet Use

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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