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Resisting Stereotypes and Working for Change

Although many concerns remain about how gender represented in media, there are signs that things are changing. Roles for women on television, in particular, have become much more varied and complex in the last decade, ranging from the conflicted Star Wars hero Ahsoka to Marvel characters such as Echo and Ms. Marvel to more realistic characters like Never Have I Ever’s Devi, while a growing number of movies and TV shows are questioning narrow definitions of masculinity.

Gender Representation, Stereotyping

The Economics of Gender Stereotyping

"We are experiencing a sea change with women and movies, a shift in numbers but also in consciousness. Female-driven movies, from women filmmakers and not, open weekly and are greeted as a matter of course rather than as aberrations; some dominate the box office, and a handful are enlivening the awards season. Despite continuing biases and barriers, women are now directing movies with a variety of budgets, topics and casts."

Gender Representation, Stereotyping

Movies - The Concerns

In this section, we examine some concerns related to the movies kids enjoy and we offer tips for talking about problematic film content such as violence and gender and racial stereotyping.

Movies

Finding and Evaluating Science and Health Information - Introduction

Two of the most important kinds of information we look for online are about health and science: almost half of Americans, for example, report seeing science content in the previous few weeks, and a third follow a science-focused page or account online. However, nine in 10 Canadians, have seen misinformation on at least one of those topics.

Authenticating Information

Common portrayals of Indigenous people

Media have always shaped the public’s perception of Indigenous people: the wise elder (Little Big Man); the princess (Pocahontas); the loyal sidekick (Tonto)—these images have become engrained in the consciousness of  North Americans.

Diversity in Media, Indigenous People, Stereotyping

Staff

Learn more about our team.

The development of Indigenous media in Canada

Indigenous media has a long history in Canada. While the earliest newspapers aimed at Indigenous readers were published by settlers, there have been Indigenous-run papers since Ojibwa chief, doctor and publisher Peter Edmund Jones, also called Kahkewaquonaby, launched The Indian in Hagersville, Ontario, in 1885. This tradition has continued with papers such as Wawatay News, based in northern Ontario and Edmonton’s Windspeaker.[1]

Diversity in Media, Indigenous People, Stereotyping

Responding to Online Pornography

Given the high likelihood that youth are going to come across or seek out online pornography at one point or another, not to mention the many messages they receive about sex through other media, it’s important that parents take an active role in their kids’ internet use and start talking to them about healthy relationships and sexuality at early ages to help them contextualize and make decisions about what they’re seeing online.

Pornography

Body image – Digital media

Digital media such as social networks and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they’re likely to be doing it through the internet. As well, nearly all the media they consume, from TV shows to toys, have web pages, virtual worlds, video games or other digital spinoffs associated with them.

Body Image, Gender Representation, Internet & Mobile, Social Networking, Video Games

The Concerns About Video Games

The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. [1]

Gender Representation, Stereotyping, Video Games, Violence, Visible Minorities

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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