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What Can I do About Privilege?

First of all, you can’t choose to give up privilege – privilege is by definition an unearned advantage and you cannot choose to not have it. Guilt and shame are not, however, productive ways to deal with this.

Diversity in Media, Privilege in the Media, Stereotyping

Corporate Partnerships

Our corporate partners help us achieve our vision of empowering people to engage with all forms of media confidently and critically.

Representation of Diversity in Media – Overview

What we see – and don’t see – in media affects how we view reality. Media works can be imagined either as mirrors that reflect an audience’s own experience, windows that give them access to experiences they otherwise wouldn’t have known, or in some cases both.

Diversity in Media, Stereotyping, Visible Minorities

Digital media literacy workshop delivery


MediaSmarts’ experts are available to facilitate virtual and in-person workshops in school and community settings for parents/guardians, educators, youth and the general public. Our workshops cover topics such as online safety, misinformation, digital well-being, managing tech in the home, diversity and representation in media, digital citizenship, critical thinking, online hate and more.

Board of Directors

MediaSmarts is governed by an elected, volunteer Board of Directors.

Common Stereotypes of Men in Media

Various media analysts and researchers argue that media portrayals of male characters fall within a range of stereotypes.

Gender Representation, Stereotyping

Masculinity and Sports Media

Sports media also contributes to the construction of masculinity in contemporary society.

Gender Representation, Sports, Stereotyping

Videos: 2025

The following fact-checking videos have been produced by teens for teens. The viral claims they chose to fact-check touch on a range of topics from the environment, health, science and food to beauty products, social media trends and even presumed “weird” local bylaws that caught their attention.

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MediaSmarts

MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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