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Online Ethics - Introduction

Despite all of the concerns about what youth are doing with digital media, MediaSmarts’ study Young Canadians in a Wireless World (YCWW) has found that not only are most kids not getting in trouble online, they’re often being actively kind and thoughtful towards people they know.

Online Ethics

Ethical Development

As we grow, we pass through distinct stages of moral development in which our ethical thinking is based on different principles: the desire to avoid punishment (Stage I) and the desire to obtain rewards (Stage II), which are then followed by a wish to fit in and conform in order please others (Stage III) and a duty to follow rules, laws and social codes (Stage IV). Last comes the sense of participating in a social contract (Stage V) and, finally, a morality that looks to universal ethical principles of justice and the equality and dignity of all people (Stage VI).

Online Ethics

Empathy

Empathy is at the heart of ethics. In order to develop a sense of right and wrong that goes past just being afraid of punishment or hoping for a reward, we have to be able to put ourselves in another person’s shoes.

Online Ethics

Laws, Rules and Personal Morality

It’s important to make young people aware of the laws that apply to what they do online, as well as to have household rules that cover online behaviour.

Online Ethics

Challenges to Ethical Thinking Online

Though we sometimes talk about the online world as being “virtual reality,” the things we do there can have real consequences. When we're using the same screen to talk to our friends that we use to kill aliens or when we can't see the people we're hurting, robbing or copying from, it's easy to forget that what we do online matters. This section looks at some of the reasons why youth might behave differently online than they do offline and strategies for getting them to see the online world through an ethical lens.

Online Ethics

Privacy Ethics

One of the biggest ethical decisions young people have to make is how to handle other people’s personal information. Because nearly all of the services and platforms youth use online are networked, every time a friend or contact posts something they have to decide whether and how to share it. As well, youth may inadvertently share others’ personal information when posting their own content.

Online Ethics

Teaching Privacy Ethics

With younger children, the best approach is to have a clear and consistent set of rules, both at home and at school, about sharing other people’s content.

Online Ethics

Responding to Plagiarism

While youth actively participate in copying, with 95 percent of students in a 2017 survey admitting to participating in some sort of cheating,[i] they have trouble seeing their acts of plagiarism as having a victim. Ultimately, if nobody is hurt then we are unlikely to feel empathy and without that it’s hard to see something as being morally wrong.

Online Ethics

Plagiarism

Closely associated with intellectual property – but slightly different – is plagiarism.

Online Ethics

Intellectual Property Ethics

Some of the most common ethical decisions youth face online revolve around intellectual property, but teaching kids to respect intellectual property can be particularly challenging because they may not see this as an ethical issue.

Online Ethics

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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