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Understanding the Rating Systems

Rating systems can be helpful when trying to choose appropriate movies, but with many different systems in use in Canada, they can also be very confusing. To help make sense of the differences, here's an overview of all the systems currently in use.

Television

That’s Not Me: Addressing diversity in media

Teachers who include media literacy in their classrooms often face issues that don’t arise in other subjects. Nothing illustrates this better than the issue of diversity in media. It’s not unreasonable for teachers to see the topic as a can of worms and be concerned about offending students and their parents – not to mention worrying about what the students themselves might say. At the same time, it’s a topic that is simply too important to be ignored: what we see in media hugely influences how we see others, ourselves and the world. As a result, an ability to analyze media depictions of diversity is not only a key element of being media literate, it’s essential to understanding many of the social issues and concerns that we face as citizens. That’s why Media Awareness Network has developed That’s Not Me – a new online tutorial for professional development to help educators and community leaders approach this issue through key concepts of media literacy.

Diversity in Media, Indigenous People, Parents, Persons with Disabilities, 2SLGBTQ+ Representation, Religion, Stereotyping, Television, Visible Minorities

Tweets from Birmingham jail

Malcolm Gladwell's recent New Yorker article “Small Change” has set the blogosphere buzzing with its strongly stated argument that social networks such as Facebook and Twitter will not usher in a new age of social activism, as some digital evangelists have proposed, but that they and the relationships they foster are actually detrimental to real social change. As Gladwell puts it, "The instruments of social media are well suited to making the existing social order more efficient. They are not a natural enemy of the status quo."

Events, Human Rights, Internet & Mobile

Teaching Privacy Ethics

With younger children, the best approach is to have a clear and consistent set of rules, both at home and at school, about sharing other people’s content.

Online Ethics

2SLGBTQ+ Representation in Advertising

As in other media, 2SLGBTQ+ people have gained a greater and more widely visible presence within the advertising world, with ad agencies courting the “Pink Dollar.” This is not surprising, considering that the 2SLGBTQ+ audience is estimated to be worth around $917 million in buying power.[1]

Diversity in Media, Marketing & Consumerism, 2SLGBTQ+ Representation, Stereotyping

New Brunswick - English Language Arts Extended 11

Strand: Interactions

Big Idea: Expression

Skill Descriptor:

Curate and present content to communicate facts, ideas, and opinions considering target audiences.

Achievement Indicators:

Present content in a manner that connects with audience and purpose

New Brunswick – Science 6

Strand: Scientific Literacy

Big Idea: Sensemaking

Skill Descriptor:

Analyze and interpret qualitative and quantitative data to construct explanations and conclusions.  

Achievement Indicators:

    Represent and organize titled and labelled collected data using drawings, digital technologies, simple text, tables and other graphical formats

    Interpolate or extrapolate from patterns or trends in collected data

Kung fu? In my Karate Kid?

Why is a movie about a young boy learning kung fu called The Karate Kid? For most of the film's young audience, Jaden Smith's break-out movie doesn't explain the confusion. Their parents and older siblings, however, may recall the earlier installments in this series which started with a young Ralph Macchio learning karate from Noriyuki “Pat” Morita, a movie which started as the hero's quest to learn karate to overcome his tormentors and evolved by film's end into a coming-of-age story about the bond between mentor and student. The first Karate Kid struck a chord with audiences, becoming the fifth-highest grossing film of 1984.

Marketing & Consumerism, Media Production, Movies

Toy Story

Last year in this space we wrote about how summer movies serve as advertisements for various kinds of merchandising. The success of 2007's Transformers and its sequel this summer point to a different but similar trend: making movies that are actually about the toys companies sell.

Marketing & Consumerism, Movies

The Privacy Dilemma: Balancing Privacy and Online Life

It's been widely said that attention is the currency of the 21st Century. In an age where media occupy an increasingly central role in our lives, the need to have that media focused on you becomes intense. For no-one is this more true than for children and teens, who now expect to be connected twenty-four hours a day and for whom the Internet and cell phones are essential parts of their social lives. An interesting Facebook page, amusing Tweets, outrageous YouTube videos, even shocking photos sent by cell phone -- most of us are aware of the ways that young people seek their peers' attention. In today's media environment, is it still possible to teach young people the value of privacy? What, indeed, does the idea of privacy even mean to today's children and teens?

Marketing & Consumerism, Privacy, Professional Development, Resources

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