Internationally, a wide range of legislation has been developed in order to manage and protect individual’s personal information. Canada’s public and private sector are governed separately in terms of privacy protection.
As in other media, 2SLGBTQ+ people have gained a greater and more widely visible presence within the advertising world, with ad agencies courting the “Pink Dollar.” This is not surprising, considering that the 2SLGBTQ+ audience is estimated to be worth around $917 million in buying power.[1]