Prejudice and Body Image
This lesson lets students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".
This lesson lets students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".
First of all, you can’t choose to give up privilege – privilege is by definition an unearned advantage and you cannot choose to not have it. Guilt and shame are not, however, productive ways to deal with this.
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
Media speaks volumes about what is important in a society. What we see in media can have an impact on how we see other groups and how we see ourselves.
Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.
Since before Canada became a Confederation, racially and culturally diverse groups have been creating their own media: the first issue of the Provincial Freeman, which was a weekly newspaper edited and published by Black Canadians in the Province of Canada West (now Ontario), was first published on March 24, 1853.
Although the benefits of diverse media are considerable, the creation process can be riddled with challenges.
In much the same way that racialized groups are under- or misrepresented in news media, they are also not accurately portrayed in entertainment media, which tends to reinforce themes that are conveyed in the news. Although positive change is occurring, it is important that media content more accurately and fairly reflect the reality of Canadian multiculturalism.
Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has under-represented and stereotyped racialized groups.