Marketing Violence to Young People
No one knows better than communications industries that children and youth represent a huge market, due to both their own spending power and their influence on family spending decisions.
No one knows better than communications industries that children and youth represent a huge market, due to both their own spending power and their influence on family spending decisions.
As concerned adults, we also need to recognize when our anxieties about media violence are used to sell us on blanket censorship, ideology, and a variety of products.
More than anything else in media, news coverage influences what people and which issues are part of the national conversation and how those issues are talked about.[1] When it comes to Indigenous people and communities, constitutional issues, forest fires, poverty, sexual abuse and drug addiction sometimes appear to be the only topics are reported in the news.
That Indigenous women are likely to be victims of violence is not news: Indigenous women aged 25 to 44 are five times more likely to suffer a violent death than other women in Canada.
In this lesson, students explore the gratuitous use of violence in sports.
In this lesson students develop an awareness of the ways in which public perceptions regarding young people have been affected by media portrayals of youth violence and youth crime.
In this lesson, students become aware of the types and amounts of violence in children's programming, and how media violence influences young viewers.
Media speaks volumes about what is important in a society. What we see in media can have an impact on how we see other groups and how we see ourselves.
Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.