Young Canadians in a Wired World, Phase II

In 2004-2005, MediaSmarts conducted focus groups with children and parents ages 11-17 and a survey with 5,000 students in grades 4-11 across the country. Youth participants enjoyed online activities, but they were becoming aware of how often they were being monitored by adults and corporations. In response, they developed several strategies to keep their online lives private. Adults, on the other hand, were beginning to conclude that young people were largely “wasting their time” playing games and chatting (precisely the things that drew youth online to begin with).

Young Canadians in a Wired World, Phase II

Young Canadians in a Wired World – Phase II, Trends and Recommendations

Young Canadians in a Wired World – Phase II focus groups and the student survey that followed made it very clear that the Net has become an integral part of young Canadians’ social environment. Trends and Recommendations looks at the findings from both the qualitative and quantitative research to create a snapshot of that environment.

Young Canadians in a Wired World – Phase II Student Survey

In 2005, Media Awareness Network (MNet) surveyed young people across the country to find out about their Internet activities. The Young Canadians in a Wired World (YCWW) Phase II student survey, conducted by ERIN Research, explores new areas of interest and revisits some of the initial findings from the baseline study of 2001.

Young Canadians in a Wired World – Phase II Focus Groups

In November 2003, the Media Awareness Network (MNet) conducted qualitative research, regarding young people’s Internet use, through a series of focus groups with parents and young people, aged 11-17, in Edmonton, Toronto and Montreal.

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