Talking to kids about violence in the media they consume – television, movies, video games, music and the Internet – can help them put media violence into perspective and perhaps diffuse some of its power. 

More often than not, we're assigned a gender identity before we're even born, and media provide a lot of the messages we get about that identity. In this section, we unpack some of the media's baggage around gender.

The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. ^[1]

How and why is violence used by media industries? How are governments responding to concerns about media violence? This section examines key arguments in the debate and how adults can address media violence issues with children and young people.