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Level(s): Grades 4 to 8
Production of this lesson has been made possible through a financial contribution from Health Canada.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol. Students explore the "3Ps" of brand messaging – personality, position and promise – by seeing how they apply to top selling brands of beer in the United States. Students study how consumers interpret and decide whether or not to act on media messages by applying the Media Message Interpretation Process Model to an advertisement for rum. And for homework, they conduct a "3P" analysis of three ads for alcohol.
Students will demonstrate
An awareness of:
An understanding of:
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.
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