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Level: Grades 4 to 7
This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool. Through class discussion and activities, students explore the differences between superficial and real "coolness," how marketers use cool to sell products, and how their own attitudes and perceptions are affected by media messages that reinforce specific messages about what coolness is.
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.
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