This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

What do we mean by propaganda?

  • Propaganda tries to get you to believe in an idea or to feel a certain way.
  • Propaganda convinces you by provoking your emotions instead of making a logical argument.

Not all propaganda is bad! It can inspire positive emotions like love, pride and empathy. It can persuade us to do things like putting on seatbelts or brushing our teeth.

Hate propaganda is different: it tries to make us fear and distrust another group of people.

These printable activity sheets introduce basic media literacy skills and concepts and are suitable for use in homes, schools and libraries. They can be completed independently, but children will learn more if you discuss the activities with them. Younger children may need help reading the instructions and completing some activities.

My Voice is Louder Than Hate, MediaSmarts’ latest resource, uses digital storytelling and meme making tools to encourage youth to push back when they encounter hate online.

In this lesson, students explore how interacting through digital media can make it easier to hurt someone’s feelings and can make hurtful or prejudiced behaviour seem normal in online spaces. They learn how Canadian youth feel about and respond to casual prejudice online and then use the My Voice is Louder Than Hate tool to create a digital story that will help people understand that online hate hurts everyone who witnesses it.

Level: Grades 9 to 10

About the Author: Matthew Johnson, Director of Education, MediaSmarts

Duration: 1 to 1 ½ hours

This lesson is part of the My Voice is Louder Than Hate program. This program was possible with financial contributions from Public Safety Canada’s Community Resilience Fund.

The My Voice is Louder Than Hate teacher’s guide provides an expanded discussion of topics such as online hate, casual prejudice, dehumanization and digital citizenship and detailed instructions on how to present the My Voice is Louder Than Hate lessons in a way that will be emotionally safe for students.

That’s why it’s important to talk to kids about casual prejudice which is the use of words or phrases that are negative towards a particular group - and help them learn how to push back in situations where they’re not sure if the person meant to be hurtful.

Here are some tips on how to help your kids respond to casual prejudice online:

One of the barriers to youth pushing back against prejudice is not wanting to over-react, particularly if they feel their peers were just ‘joking around.’ Humour, however, can often be a cover for intentional bullying and prejudice. In this lesson, students analyze media representations of relational aggression, such as sarcasm and put-down humour, then consider the ways in which digital communication may make it harder to recognize irony or satire and easier to hurt someone’s feelings without knowing it. Students then consider how humour may be used to excuse prejudice and discuss ways of responding to it.

Youth are often reluctant to “call out” their friends or peers who say or do prejudiced things online because they’re afraid that others might get mad at them or because they’re not sure if the person intended to be prejudiced. Putting someone on the spot for something they’ve said or done is more likely to make them feel guilty or angry and not likely to change their mind around the impact of their actions, and it can also make the situation about the person who’s “calling out” instead of what the other person said or did.

This lesson introduces students to the idea of “calling in” – reaching out to someone privately with the assumption that they didn’t mean to do any harm – and explores how this idea can be applied both to casual prejudice online and when responding to stereotyping and other negative representations in media. Finally, students explore the different benefits of “calling out” and “calling in”, and consider when the two strategies would be most appropriate.