1. Students will listen, speak, read, write, view and represent to explore thoughts, ideas, feelings and experiences.
Specific Expectations:
1.1 Discover possibilities
1.1.2 Experiment with language, image and structure
1.2 Extend awareness
1.2.1 Consider new perspectives
In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. Almost a quarter of the Canadian population identifies as a member of what Statistics Canada refers to as a “visible minority,” and while a 2021 study found a similar rate of representation in newsrooms, eight in ten Canadian newsrooms have no racialized journalists in leadership roles.
This outcome chart contains media-related learning outcomes from the British Columbia, Level 7, Literacy Foundations, English Language Arts curriculum, with links to supporting resources on the MediaSmarts site.
1. develop a strategy for an advertising campaign to promote a product, using two or more types of media
1.1 identify a product and/or client (e.g., personal grooming product/producer) and create a brief and/or client parameters (e.g., cost, time line, print, audio, video)
1.2 understand the product and what makes it unique and valuable by:
1.2.1 learning about the product; e.g., history, background, environmental impact, use, key features
Quebec Competencies Chart - Sports Personalities in Magazine Advertising
Quebec Competencies Chart - Marketing to Teens: Gotta Have It! Designer & Brand Names
If someone living in the 19th century were to travel to our era they would be most amazed by the fact that our children, rather than working in the fields or in factories, spend their days in school. Today we view education as a human right, and at MediaSmarts (formerly known as Media Awareness Network) we believe that digital and media literacy should also be a right in the education of children and youth.
A lifetime of optimal well-being is supported by prioritizing health and safety.
Guiding Question
How can responsibility lead to a desired outcome?
Learning Outcome
Students analyze responsibility and consider the impact on well-being.
Knowledge
Quebec Competencies Chart - Junk Food Jungle
Quebec Competencies Chart - Thinking About Television and Movies