Students get smart about marketing messages at launch of Media Literacy Week
Ottawa, ON (November 1, 2013) – To kick off the eighth annual Media Literacy Week, high school students from across Canada spent the morning discussing marketing and consumerism with a panel of experts. The students, who are taking part in the Encounters with Canada youth forum program, explored a wide-range of marketing issues affecting youth, including food advertising, body image, marketing practices on cell phones and apps and alcohol and tobacco promotions.
National Media Education Week 2008 puts a focus on youth and online behaviours
November 3, 2008 (Ottawa) – Media Awareness Network (MNet) and the Canadian Teachers' Federation (CTF) launched National Media Education Week today with a message for Canadian youth—think critically and act ethically, both inside and outside of the classroom.
Media Awareness Network and Canadian Teachers' Federation Partner to Promote Media Literacy in the Digital Age
Ottawa, June 8, 2009 – Media Awareness Network (MNet) and the Canadian Teachers' Federation (CTF) are joining together to host Canada's fourth annual Media Literacy Week, November 2-6, 2009.
This year's theme – Media Literacy in the Digital Age – will emphasize the multiple literacy skills needed by today's youth for accessing, evaluating, repurposing, creating and distributing media content.
Why Teach Digital Media Literacy?
Today's definition of literacy is more than reading and writing. In order to be functionally literate in our media-saturated world, children and young people—in fact, all of us—have to be able to read the messages that daily inform us, entertain us and sell to us. Media literacy education, therefore, must begin long before children become print literate to prepare them to critically engage with the media they consume.
New Brunswick - Media Studies 120
Strand: Consumption
Big Idea: Media Theory
Skill Descriptor:
Employ critical literacy skills as media consumers.
Achievement Indicators:
Use media terminology (authorship, audience, content, purpose, format, etc.)
Identify codes and conventions of media
Examine other’s ideas and points of view presented, recognizing absent voices
Critically evaluate media ownership and governing regulations
Question and reflect on the role of the consumer
Review: New Media Education Resources
This collection of articles on media education around the world will fulfill an important need: informing us of the struggle to critically understand the global implications of media education.
Digital Media Literacy Core Competencies
Traditional definitions of literacy have focused on skills relating to reading, writing, numeracy, listening, speaking, and critical thinking, with the end goal being developing active thinkers and learners who are able to engage in society in effective and meaningful ways.[1] These skills – what students need to be able to do – are needed for full participation in digital society as well, but they are only part of a larger set of skills and competencies that are required.
Challenging Racism Through Media Education
Media Awareness Network resources address racism and hate
Ottawa, March 21, 2006 – In recognition of the International Day for the Elimination of Racial Discrimination, Media Awareness Network (MNet) today encouraged teachers to integrate media and diversity education into the classroom.