February 11, 2020 - A series of videos and resources from MediaSmarts and TELUS Wise are launching for Safer Internet Day with the message that it’s never okay to share someone’s sext without their consent.
Most Canadians probably can’t make a million masks. But this campaign can help save lives.
May 20, 2020 - MediaSmarts, Canada’s not-for-profit centre for digital literacy, is launching the Check First. Share After campaign today to encourage Canadians to check the source of info about COVID-19 before sharing it.
October 21, 2024 – MediaSmarts has brought back the house hippo – this time to address the rise of AI-generated deepfakes and to encourage everyone to check the information they see online before they share it.
December 12, 2024 – MediaSmarts is pleased to announce the renewal of Canada’s Teen Fact-Checking Network (TFCN) program for a second year, continuing its mission to promote digital media literacy and fact-checking among youth.
April 30, 2025
Ottawa, ON - New research released from MediaSmarts shows that educational videos like the ones featuring the house hippo as part of the Break the Fake campaign encourage people to fact-check and avoid sharing false information.
Ottawa, ON – October 1, 2019
They’re cute, they steal your socks, they ride your robot vacuum… and they’re back to help us remember to not believe everything we see online. The house hippo who stole our hearts in a public service announcement in 1999 has come back to Break the Fake in a new campaign from MediaSmarts, Canada’s centre for digital and media literacy.
Ottawa, ON – October 7, 2019
MediaSmarts and the Canadian Teachers’ Federation (CTF) are today launching Media Literacy Week (October 7 to 11) with teachers and students, libraries and museums, and community groups across the country engaging in activities that encourage Canadians to “Break the Fake” and check information they see online before sharing it.
This year, Canada’s 15th annual Media Literacy Week runs from October 26th to 30th. Co-hosted by MediaSmarts, Canada’s Centre for Digital and Media Literacy, and the Canadian Teachers’ Federation (CTF/FCE), the annual event invites all Canadians - teachers, students of all ages kindergarten to seniors and community groups, libraries, museums, to celebrate by engaging in media and digital literacy activities.
OTTAWA – MediaSmarts, Canada’s not-for-profit centre for digital literacy, has launched a new free, self-directed online course for in-service and pre-service teachers and other educators. Making Media Across the Curriculum will provide training and resources to incorporate digital media production such as games, film, and animation in their classrooms from kindergarten to Grade 12 and across the curriculum.
April 6, 2021
OTTAWA – A new Canadian report from MediaSmarts, Canada’s not-for-profit centre for digital literacy, calls for more algorithmic literacy tools and resources which will give youth the knowledge they need to protect themselves and their information online.