Racial and Cultural Diversity and Canadian Broadcasting Policy
Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.
Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.
In much the same way that racialized groups are under- or misrepresented in news media, they are also not accurately portrayed in entertainment media, which tends to reinforce themes that are conveyed in the news. Although positive change is occurring, it is important that media content more accurately and fairly reflect the reality of Canadian multiculturalism.
Television is one of the most prevalent media influences in kids' lives. According to the 2011 Active Healthy Kids Report Card on Physical Activity for Children and Youth, Canadian youth ages 6-19 average about six hours of screen time per day, with TV programs (watched on a variety of different screens) accounting for much of this time. [1]
Parents of young children need to actively manage and control TV viewing in the home. Children need a variety of activities for healthy development and television can be a fun and educational part of a child's daily routine, if managed properly.
Television viewing generally drops during adolescence as young people start to spend more time socializing, doing schoolwork, and using other media, such as music, video games, computers and the Internet.
Most of us have happy memories of watching television with our families when we were young. But what was once a simple shared pastime has become an increasingly complex—and sometimes problematic part of modern family life.
The intense media coverage that accompanies traumatic events, such as war, acts of terrorism and natural disasters, can be very disturbing. Certain young people are particularly vulnerable and some can be seriously distressed simply by watching replays of such events.
Parents, educators, health practitioners and others who work with kids can help to lessen anxieties arising from the coverage of catastrophic events.
Television is an inescapable part of modern culture. We depend on TV for entertainment, news, education, culture, weather, sports—and even music, since the advent of music videos.