Government and Industry Responses to Media Violence
Media violence has been taken up as a public policy issue by a number of Western countries. Central to the debate has been the challenge of accommodating what may appear to be opposing principles—the protection of children from unsuitable media content and upholding the right to freedom of expression.
Sending sexts
Since sexting – and, in particular, our concerns about it – are regularly portrayed as a largely female phenomenon, it may be surprising that data from MediaSmarts’ study Non-Consensual Sharing of Sexts: Behaviours and Attitudes of Canadian Youth study show boys and girls being about equally likely to send sexts of themselves.[i]
Sharing sexts
There is little evidence that sending sexts is by itself a risky act. For example, one 2018 study suggests that “sexting can be a healthy way for young people to explore sexuality and intimacy when it’s consensual.”
Gender differences
Studies about the gendered aspects of sexting consistently show that while little criticism is attached to boys who send sexts, girls who do so are perceived as being sexually immoral: girls who sext are seen as using their sexuality to get public attention, while boys – even if their sexts become public – are assumed to be doing it only to get the attention of one prospective partner. [1]
Moral disengagement
Moral disengagement is used to describe the ways in which we convince ourselves to do something that we know is wrong, or to not do something we know is right. MediaSmarts’ research looked at the impact of four moral disengagement mechanisms:
Social norms, peer pressure and reciprocity
How common young people think sexting is has been identified as one of the strongest factors influencing whether they send sexts.
Why kids sext
Typically, youth sexting occurs in three contexts: in lieu of sexual activity for younger adolescents who are not yet physically sexually active; to show interest in someone a teen would like to date; and, for sexually active youth, as proof of trust and intimacy.
Body Positive Ads
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.