Generative AI
Generative AI is what we call AI systems that can generate things like images, video, voice and text. They do this by first encoding many examples of the kind of content they’re going to make, then decoding to make something new.
The AI industry
The AI industry encompasses both major technology companies that integrate algorithms into existing products and firms focused primarily on developing and deploying specialized AI services, primarily Large Language Models (LLMs) and generative tools.
Interactive Media - Introduction
Interactive media, such as games and social media, use many of the same "rules of notice" as visual and video media, but also use “rules of action” that both allow users to make choices but also limit and influence those choices.
Games - Introduction
Unlike movies or books, games are unique because they focus on agency and interactivity, meaning player do things rather than just watching or listening.
Meaning and action in games
At its core, a game is constructed from several essential components: a defined Goal (the end state players are trying to reach), Rules (the formal structure establishing what can and cannot be done), Obstacles (elements preventing easy goal achievement) and a Core Dynamic, "the main action of a game, what the player does most of the time in order to reach their goal(s)."[1]
Dynamics of the game industry
The video game industry has evolved from a niche entertainment market into a dominant global force, surpassing the combined revenue of the film and music industries. This evolution has been marked by radical shifts in how games are published, monetized and consumed, creating both unprecedented opportunities for creators and significant challenges for players.