Quebec Competencies Chart - Looking At Food Advertising

Author: MediaSmarts
Level: Grades 1 to 6
Lesson Length: About 2 hours
Subject Area: Advertising and consumption
Lesson Link: http://mediasmarts.ca/lessonplan/looking-food-advertising-lesson

Description: This lesson introduces students to the ways in which advertising can affect their food choices. Working from television and magazine ads, students discuss the techniques used by advertisers to engage kids with products. Specifically, they assess the importance of «spokescharacters» and jingles as effective ways to build relationships with kids. As a class exercise, they create jingles and spokescharacters themselves for the foods they enjoy.

Cross-curricular Competencies

Broad Areas of Learning

  • To use information
  • To exercise critical judgement
  • To use creativity
  • To adopt effective work methods
  • To communicate appropriately
  • Media Literacy
  • Health and Well-Being
  • Environmental Awareness and Consumer Rights and Responsibilities

This lesson satisfies the following Competencies from the Quebec Education Program:

English Language Arts

To Read and Listen to Literary, Popular and Information-Based Texts

  • To use a response process when reading and listening to literary, popular, and information-based texts
  • To construct her/his own view of the world through reading and listening to literary, popular and information-based texts
  • To construct a profile of self as reader
  • To self-evaluate her/his reading development
  • To construct meaning by applying appropriate reading strategies

To Write Self-expressive, Narrative and Information-based Texts

  • To integrate her/his knowledge of texts into own writing
  • To self-evaluate her/his writing development
  • To follow a process when writing
  • To construct profile of self as writer
  • To use writing as a system for communicating and constructing meaning

To Represent Her/His Literacy in Different Media

  • To apply appropriate strategies for constructing meaning
  • To self-evaluate her/his development as a viewer and producer of media texts
  • To follow a process to respond to media texts
  • To construct her/his own view of the world through the media
  • To follow a production process in order to communicate for specific purposes to a specified audience

To Use Language to Communicate and Learn

  • To use language (talk) to communicate information, experiences and point of view
  • To self-evaluate her/his language development
  • To use language (talk) for learning and thinking
  • To apply her/his knowledge of linguistic structures and features
  • To interact in collaborative group activities in a variety of roles

Visual Arts

To produce media works in the visual arts

  • To use creative ideas inspired by a stimulus for creation of media works
  • To share his/her experience of media creation
  • To use transforming gestures and elements of visual arts language according to the message and the intended viewer
  • To organize the elements that he/she has chosen, depending on the message and the intended viewer
  • To finalize his/her media creation

Physical Education and Health

To develop a healthy, active lifestyle

  • To analyze the impact of some personal lifestyle habits on own health and well-being
  • To assess the results of the plan
  • To develop a plan in order to change some personal lifestyle habits
  • To carry out a plan in order to change some personal lifestyle habits

Music

To appreciate musical works, personal productions and those of classmates

  • To examine a musical work or excerpt for elements of content
  • To share his/her appreciation experience
  • To examine a musical work or excerpt for sociocultural references (Cycle Two and Cycle Three)
  • To make connections between what he/she has felt and examined
  • To make a critical or aesthetic judgment