To make students aware of the ways in which male violence is used and promoted in advertising.

In this lesson students consider diversity representation in video games by identifying examples of diversity in the games they play, comparing their findings to statistics on diversity in the Canadian population.

In this lesson, students learn about and discuss the legal aspects of cyberbullying.

In this lesson students develop an awareness of the ways in which public perceptions regarding young people have been affected by media portrayals of youth violence and youth crime.

In this lesson, students will write a news article by developing ‘lede paragraphs’ and by using the ‘inverted pyramid’ model. Once this is done, they will be given time during class to select topics, conduct research, write their articles and proof read and peer edit their own and other’s works.

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.

In this lesson, students their personal experiences with alcohol influencers and then analyze some examples of paid and unpaid influencer posts featuring alcohol. They learn about the CRTC Code for Broadcast Advertising of Alcoholic Beverages to understand current Canadian regulations and then explore the ethical and regulatory issues around regulating alcohol promotion in social media.

In this lesson, students explore the absence, or unrealistic portrayal, of consequences to violence in the media.

In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.

In this lesson, students explore the gratuitous use of violence in sports.