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October 17, 2007 – (Ottawa) Media Awareness Network (MNet) and the Canadian Teachers' Federation (CTF) are pleased to announce that CTVglobemedia is continuing its longstanding commitment to media literacy in Canada by becoming the presenting sponsor of National Media Education Week, November 5-9, 2007.
Media Awareness Network and the Canadian Teachers' Federation are the lead partners in National Media Education Week, created in 2006 to promote media education and encourage media literacy activities throughout Canada.
“Canada is ahead of much of the world when it comes to integrating media education into our schools and communities, but we have a long way to go before it becomes a part of every child’s education,” says Cathy Wing, Acting Executive Director of Media Awareness Network. “This pivotal sponsorship from CTVglobemedia enables us to spread the word about the importance of media education as a forward- thinking strategy for creating thoughtful, engaged and informed young people.” Her comments support the observation by CTF President Emily Noble of “the importance of a major media network recognizing the need for media awareness on the part of Canadian youth.”
“CTVglobemedia is pleased to support Canada's second annual National Media Education Week,” says Vice-President of Public Affairs Sarah Crawford. “We applaud the Canadian Teachers' Federation and Media Awareness Network, who have created this week to promote media literacy as a key component in the education of young people, and to encourage the integration of media education into Canadian schools, homes and communities.”
For more information on National Media Education Week 2007, visit www.mediaeducationweek.ca or contact Media Awareness Network email@example.com
Media Awareness Network is a Canadian not-for-profit centre of expertise and excellence in media education. Its vision is to ensure children and youth possess the necessary critical thinking skills and tools to understand and actively engage with media.
Canadian Teachers’ Federation speaks for 220,000 teachers in Canada as their national voice on education and related social issues. CTF membership includes Member organizations in every province and territory in Canada as well as an Affiliate Member in Ontario. CTF ( www.ctf-fce.ca ) is also a member of the international body of teachers, Education International ( www.ei-ie.org ).
CTVglobemedia Inc. is Canada's premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV Inc. owns and operates conventional television and radio stations across the country, and leading national specialty channels. Other CTVglobemedia investments include an interest in Maple Leaf Sports and Entertainment, and in Dome Productions, a North-American leader in the provision of mobile high definition production facilities.
Cathy Wing, Acting Executive Director, Media Awareness Network, 613-224-7721, ext. 227
Francine Filion, Director of Communications, Canadian Teachers' Federation, 613-232-1505, ext. 630
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