Interactive Media

Interactive Media - Introduction

Interactive media, such as games and social media, use many of the same "rules of notice" as visual and video media, but also use “rules of action” that both allow users to make choices but also limit and influence those choices.

Illustration of hands holding a smartphone showing a video game on the screen.

Games

Unlike movies or books, games are unique because they focus on agency and interactivity, meaning player do things rather than just watching or listening. 

Illustration of a person taking a selfie with social media reactions appearing around them.

Social Media

Social media is best understood as a collection of capabilities, or affordances, overlaid on various platforms.