This lesson teaches children that television doesn't always offer the best solutions to conflict.
In this lesson, students use fairy tales as a way of learning about the idea of genre. They explore how the typical tropes of a genre can create or perpetuate stereotypes and create a “flipped” fairy tale that sends a message that is unusual for the genre.
This lesson introduces students to the ways in which advertisers use mascots to make consumers feel a particular way about their brands.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students become aware of the types and amounts of violence in children's programming, and how media violence influences young viewers.
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.
This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.