In this lesson students look at the less obvious methods used by advertisers to reach consumers: humorous, self-depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and ‘advocacy’ advertising.
In this lesson, students become sensitized to the ways in which the use of language in the media can imply inequality between men and women.
In this lesson students develop an awareness of the ways in which public perceptions regarding young people have been affected by media portrayals of youth violence and youth crime.
The place of the hero in our modern lives is a site of struggle. On the one hand, the hero’s quest can have meanings for individuals who seek to understand their own journey through life.On the other hand, the hero can be seen as a repository of those values esteemed by the society.
In this lesson, students look at the health issues that are associated with our fast food culture, and the advertising of it.
In this lesson, students explore their beliefs and values about independence – and how cigarette advertising exploits peoples’ desires for greater freedom.
In this lesson, students explore various avenues for expressing concern and influencing public opinion about the health hazards of smoking.
The following lesson offers an analytical frameworkteachers, media specialists and parents may use with children andstudents of various ages, to help them understand the process bywhich news is constructed.
This lesson is based on an article, which ran in the January 21, 1995 issue of the London Free Press.
In this lesson, students identify the differences between TV families and real families by analyzing the conventions used by TV shows; and by comparing the problems and actions of television families to real world families.