In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.
In this lesson, students explore the ways in which companies use sporting events and athletes to sell products and influence consumers – especially young people.
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this four-day unit, students will examine the role of popular culture celebrities in creating awareness of world issues.
In this five- or six-day unit, students create a video podcast to present balanced, unbiased perspectives on global development issues.
This lesson helps children become aware of the types of violence that appear on television, the frequency with which these acts occur, and how they respond to these acts. It begins with a guided discussion about the different types of violence and then,how violence is portrayed on TV.
In this lesson, students debate the effectiveness of health warning labels on tobacco products.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.