Typically, youth sexting occurs in three contexts: in lieu of sexual activity for younger adolescents who are not yet physically sexually active; to show interest in someone a teen would like to date; and, for sexually active youth, as proof of trust and intimacy.
There is little evidence that sending sexts is by itself a risky act: for example, one study done with American university students found that many reported positive experiences. 
Studies about the gendered aspects of sexting consistently show that while little criticism is attached to boys who send sexts, girls who do so are perceived as being sexually immoral: girls who sext are seen as using their sexuality to get public attention, while boys – even if their sexts become public – are assumed to be doing it only to get the attention of one prospective partner. 
Parents, schools and law enforcement agencies are grappling with how best to respond to this issue. In the United States, sexting amongst youth has resulted in teens facing child pornography charges.
Sexting is defined as sending and receiving sexual, nude and semi-nude images electronically. While there is evidence that sending sexts is not by itself a harmful activity, significant harm can be done when these sexts are shared without the original sender’s consent.
In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.
In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.