In this lesson, students explore how tobacco advertising has evolved over the past sixty years.
In this unit, students explore positive messages about drinking that are promoted and reinforced in ads for alcohol.
In this lesson, students explore gender-related influences on smoking.
In this lesson, students explore the relationship between the marketing techniques used by tobacco companies and the true physical and social effects of smoking.
This lesson introduces students to the concept of bias or slant, in newspapers and in television newscasts.
In this lesson, students learn how the tobacco industry exploits the needs, wishes and desires of various target audiences in order to foster brand loyalty.
“Media Literacy for Development & Children’s Rights” was created by UNICEF Canada to help young people in grades 6 - 8 understand the role played by the media in influencing their attitudes and perceptions about developing nations and development issues. This module contains a series of lessons, exercises and background information to help familiarize students with the issues and challenges surrounding representation of other countries and cultures by the media.
Since at least the days of Birth of a Nation (1915), Hollywood has turned to history for material. A quick survey of this year’s Academy Award nominations shows that this is as true now as ever, with five out of the nine nominees for Best Picture – Argo, Django Unchained, Les Miserables, Zero Dark Thirty and odds-on favourite Lincoln – based in history in some way. Their approaches vary, of course, with the history-as-backdrop approach of Les Miserables, the revenge fantasy of Django Unchained, the academic character study of Lincoln, the docudrama of Zero Dark Thirty and the history-as-thriller of Argo.
One of the most unusual things about Internet-based businesses is that few of them try very hard to make money. Of course, with a very few exceptions (such as Wikipedia) making money is certainly in the business plan, or there wouldn’t be all that venture capital floating around, but in general the approach has been to come up with a good product or service first, and only look for ways to make it profitable after it’s acquired a steady clientele. Hugely important and successful ventures like Google, YouTube and Facebook all started out operating at a significant loss. This pattern continues today: it’s already hard to imagine the Internet without Twitter, but so far that service isn’t earning its makers much money (though you can be sure they’re looking for ways to do that.)
This is the second part of a two-part blog. The first part looked at some of the more straightforward ways of making money online such as sales, fee-for-service, subscription and brokerage.