In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events to promote their products and influence consumers.
This lesson introduces students to the theory behind television ratings and encourages them to explore the commercial pressures driving the medium.
To introduce students to the organizations, codes and guidelines that govern the broadcasting industry in Canada and to familiarize them with the regulatory process that exists to deal with complaints and issues within the industry.
In this lesson students are introduced to the key media literacy concept that media are constructions that re-present reality and consider how representations of crime in news and entertainment media may influence how we perceive members of particular groups.
In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation.
This lesson begins with a brief history of citizen journalism and a discussion of just what it is.
In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society.
This is the fourth of five lessons designed to teach students to think critically about the way aboriginal peoples and visible minorities are portrayed in the press.
To introduce students to the rating systems for films, videos and television and to the issues that surround these classifications.
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.