Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. A new MNet resource, Watching the Elections (a lesson for Grade 8 to 12 Social Studies classes), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
Someone encountering the Internet for the first time might be forgiven for assuming it was created specifically for teenagers. Indeed, the Internet could reasonably be said to have been aging backwards since its birth – the domain first of scientists and the military, then of university students in the 1990s and now children and teenagers.
Teachers who include media literacy in their classrooms often face issues that don’t arise in other subjects. Nothing illustrates this better than the issue of diversity in media. It’s not unreasonable for teachers to see the topic as a can of worms and be concerned about offending students and their parents – not to mention worrying about what the students themselves might say. At the same time, it’s a topic that is simply too important to be ignored: what we see in media hugely influences how we see others, ourselves and the world. As a result, an ability to analyze media depictions of diversity is not only a key element of being media literate, it’s essential to understanding many of the social issues and concerns that we face as citizens. That’s why Media Awareness Network has developed That’s Not Me – a new online tutorial for professional development to help educators and community leaders approach this issue through key concepts of media literacy.
This is the first in a series of blogs looking at the history and future of Web 2.0. From Facebook pages to viral Barack Obama speeches, the latest boom to hit the media is the rise of user-created content. Services such as Facebook and YouTube have created a new business model: rather than selling content to consumers, as media companies traditionally have done.
Despite a few attempts, air is still free – but airwaves aren’t: on January 25th, 2008, the U.S. government began auctioning off rights to frequencies in the 700 megahertz spectrum. These frequencies, which until now have been used to carry broadcast TV signals, are the last important part of the spectrum that will be available for the expanding mobile communications market. These airwaves are being sold (or to be more precise, licensed for ten years) by auction by the Federal Communication Commission – you can watch it gavel-by-gavel at the FCC’s Web site. The government hopes to raise $15 billion dollars from the sale, but various factors (particularly the stock market’s recent troubles) have kept bidding lower than expected.
Media educator John Pungente’s series Beyond the Screen, airing on Bravo!, now has its own Web site, where teachers can find resources and tips on integrating the series into their classrooms. Father John Pungente, a longtime media educator and founding Board member of MNet, planned the series as a follow-up to his acclaimed Scanning the Movies. Like its predecessor, Beyond the Screen is intended as a way of teaching viewers to “read” movies. In Beyond the Screen Pungente uses clips from current movies and interviews with cast and crew to shed light on filmmaking techniques, genre, and theme. The Web site offers showtimes and previews of upcoming episodes and links to teachers’ guides. (So far the only guide that’s been posted is for Speed Racer, but the guide for The Dark Night should be up shortly; upcoming episodes on Sisterhood of the Traveling Pants and Harry Potter and the Half-Blood Prince should be popular as well.)
I was recently asked by Jane Tallim to write a guest blog and seriously wondered what suggestions I could offer that would appeal to high school English and Media Studies teachers. We all know that teaching media is like trying to hit a moving target, and education lags behind revolutionary changes in new media forms. However, over the past decade of teaching both Media Studies and high school English, I have spent much time considering the intersection of new media forms with traditional English forms and have tried to build a bridge of understanding across time for my students regardless of the target. By focusing on the skills of deconstruction and construction, I believe the form of the text, or the new medium, becomes less relevant to comprehension.
Halloween is perhaps the most contradictory of the major holidays. Though born in Ireland and other Celtic regions, today it is almost exclusively observed in the form that developed in North America; though closely associated with the imagination, it has been thoroughly commercialized, becoming an opportunity for children to buy costumes and then acquire candy (today it is the second largest commercial holiday in the US, after Christmas); and finally, though it is the holiday most closely associated with children, it is also one that has, traditionally, been all about fear.
Larry Gonick is a pioneer of non-fiction cartooning; starting with Blood From A Stone: A Cartoon Guide to Tax Reform in 1971, he has made a career out of explaining complicated topics in comic format. In 1978 he published the first issue of The Cartoon History of the Universe as a comic book, starting with the Big Bang and ending with the evolution of humanity. Issues of that series were collected first in 1982 and again in 1990; later two sequels appeared, The Cartoon History of the Universe II and III, and in 2007 the series continued as The Cartoon History of the Modern World. With the second volume of that series, published this fall, Gonick brings his history up to late 2008. Throughout the series Gonick has consistently made history entertaining and approachable as well as accurate (each volume ends with an annotated bibliography) and has shed light on the history of often-neglected parts of the world such as China, India and pre-Columbian America. Among his other works are The Cartoon History of the United States and the Cartoon Guide series, which provide grounding in topics ranging from physics to communication theory to sex; his works have been among the most influential in bringing comics into the classroom.
On Saturday, September 26, 2009, the US network Nickelodeon did something unusual: it switched itself off. This was in observance of the “Worldwide Day of Play,” an event Nickelodeon inaugurated in 2004. The network – along with its sister channels Noggin, the N, and Nicktoons, and their associated Web sites – went dark for three hours to encourage its young viewers to “ride a bike, do a dance, kick a ball, skate a board, jump a rope, swing a swing, climb a wall, run a race, do ANYTHING that gets you up and playing!”