This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
In this lesson students look at the less obvious methods used by advertisers to reach consumers: humorous, self-depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and ‘advocacy’ advertising.
In this lesson, students look at the health issues that are associated with our fast food culture, and the advertising of it.
In this lesson, students explore their beliefs and values about independence – and how cigarette advertising exploits peoples’ desires for greater freedom.
In this lesson, students explore various avenues for expressing concern and influencing public opinion about the health hazards of smoking.
To make students aware of the ways in which male violence is used and promoted in advertising.
This lesson helps students understand the relationship between body image and marketing by exploring the Kellogg’s Special K “look good on your own terms” advertising campaign.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students analyze their own body image and consider what they wish they could change.