In this lesson, students use science and critical thinking to test the legitimacy of advertisers’ claims about their products.
This lesson focuses on put-down mentality in the media.
This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.
To familiarize students with the marketing techniques used in television and magazine snack food ads.
This is the second of five lessons designed to teachstudents to think critically about the way aboriginal peoples andvisible minorities are portrayed in the press.
This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
In this lesson students look at the less obvious methods used by advertisers to reach consumers: humorous, self-depreciating ads, product placement, product association with celebrities, ads promoting empowerment and affirmation and ‘advocacy’ advertising.
In this lesson students develop an awareness of the ways in which public perceptions regarding young people have been affected by media portrayals of youth violence and youth crime.
In this lesson, students look at the health issues that are associated with our fast food culture, and the advertising of it.