When discussing media representation of various groups, especially those we consider marginalized, stereotypes are often a primary concern. But sometimes, breaking a stereotype doesn’t go quite far enough, and the issue can be a little more complicated than merely determining whether or not a character is represented in a positive or negative way. The section that follows explores different approaches to queer content by analyzing various ways that popular media have used characterized LGBTQ people.
Much in the same way that visible minorities are under- or misrepresented in news media, visible minorities are not accurately portrayed in entertainment media, which tends to reinforce themes that are conveyed in the news. In Canada, these inaccurate representations are often the result of economic factors that affect which forms of media are broadcast and the types of portrayals they include. Although positive change is occurring, it is important that Canadian media content more accurately and fairly reflect the reality of Canadian multiculturalism.
In e-Parenting Tutorial: Keeping up with your kids’ online activities, Alice, a witty and cyber-savvy mom, takes parents on a tour of the many different Web environments and activities that are popular with children and youth.
The Parenting the Digital Generation workshop looks at the various activities kids love to do online and offers tips and strategies for everything from Facebook privacy settings, online shopping, cyberbullying, to protecting your computer from viruses.
Co-Co’s AdverSmarts: An Interactive Unit on Food Marketing on the Web is an educational game for young children. The purpose of the game is to teach five- to eight-year-olds how to recognize commercial websites that target kids through highly engaging and interactive Web environments.
Welcome to the interactive game for children – Privacy Playground: The First Adventure of the Three CyberPigs. The purpose of this game is to teach eight-to-ten-year-old children how to surf safely on the Net, and particularly how to spot and navigate around Internet marketing ploys.
On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.
Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.
Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ buying decisions and are the adult consumers of the future.