It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.
Internet & Mobile
Canada is a highly connected country: 96 percent of us have access to the internet. As technologies have improved to allow corporations, law enforcement and others to gather information and monitor activities online, media reports about violations or breaches of privacy are more and more frequent.
As well as invaluable tools for keeping in touch with our friends, families and our work, mobile devices have become an increasingly big part of how we access the Internet. Unfortunately, while many smartphones are nearly as powerful as computers, we often don’t use the same caution with them as we do with our computers—and they often don’t have the privacy and security safeguards that come built into computers.
CIRA and MediaSmarts have partnered on a series of five tip sheets to educate Canadians about online security issues. The 5th tip sheet in the series, Socializing and Interacting Online, looks at negative issues that can come up when interacting with others through networked technologies including phishing scams and hoaxes, and strategies for dealing with them.
MediaSmarts has partnered with the Canadian Internet Registration Authority (CIRA) to develop the Online Commerce Cyber Security Consumer Tip Sheet – the fourth in a series of tip sheets on cyber security issues.
Spam, online scams and frauds, identity theft and issues related to online purchases are a serious issue in the online world. Navigating the Web while avoiding these threats can be a challenging task.
Software threats are malicious pieces of computer code and applications that can damage your computer, as well as steal your personal or financial information. For this reason, these dangerous programs are often called malware (short for “malicious software”).
Teens use the internet as much, and in similar ways, as adults. But they also often engage in risky behaviour such as downloading sketchy apps or pirated music. Social networking sites can also expose teens to a variety of security risks.
Children may be particularly at risk online because they’re not always aware of the risks associated with what they’re doing. For that reason, children need close supervision when using digital devices and also need to be taught basic cyber security skills as early as possible.
Screen-Free Week is an annual event that traditionally takes place in May. Each year people from around the world make a conscious decision to turn off screens of all kinds for the week.