While young people use and engage with news differently from older generations, they continue to value concepts such as trustworthiness and fairness.
Resources for Teachers
In this lesson, students are introduced to the idea of “reading media” through a medium’s rules of notice and the maker’s framing choices of what to include and what to emphasize. After a modeled and then guided introduction to these ideas, students analyze a work to identify how it uses rules of notice and framing and consider what meaning these choices communicate.
The Close Reading Media workshop prepares educators to teach students how to analyze and evaluate the "rules of notice" that media makers use to draw and direct audiences' attention, how media works are framed, and how we all apply our own point of view when consuming media.
The Close Reading Genre workshop trains teachers to use genre as a tool to help students engage with media. It explores how genres can be identified and analyzed through their characteristics, tropes and industry practices and demonstrates how this can be done with key genres such as advertising and news.
In this lesson, students learn what makes something an ad and how to distinguish advertisements from reviews, focusing on the key concepts of genre, tropes, bias, disclosure, and framing. Students begin by viewing and analyzing a video to prompt critical questions about the creator’s intent and visual style, then delve into the advertising genre by learning about its essential elements, like the presence of a product and brand. Students examine the differences between the “ad” and “review” genre and also use companion reading skills to evaluate the reliability and potential bias of a source by searching for undisclosed "brand deal" or "sponsored" content. Finally, students create two media pieces about the same product—one crafted as a persuasive ad and the other as an honest review—to demonstrate their ability to apply the genre elements and tropes learned throughout the lesson.
Grades: 6-12
Duration: 60 to 90 minutes, plus extension activities
Author: MediaSmarts and TELUS
Learning goals:
Key concepts/big ideas:
Grades: 7-9
Duration: 1.5 - 2 hours
Author: MediaSmarts and TELUS
Learning goals
Key concepts/big ideas:
Students will understand that Interactions through digital media can have a real impact:
- Conversations with chatbots can have emotional effects and affect what we think and believe
Digital media experiences are shaped by the tools we use:
Original digital art takes patience and skill. While yes, you could ask ChatGPT to recreate something similar with the right prompt, it doesn’t come close to the heart or care that was put into this original artwork and it doesn’t quite look the same.
MediaSmarts’ experts are available to facilitate virtual and in-person workshops in school and community settings for parents/guardians, educators, youth, older adults and the general public. Our workshops cover topics such as AI literacy online safety, misinformation, digital well-being, managing tech in the home, diversity and representation in media, digital citizenship, critical thinking, online hate and more.
This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.