In this lesson, students investigate how tobacco companies frame their products in different ways for different audiences.
In this lesson, students learn tobacco and nicotine advertising through the “rules of notice” of visual media. Students move from identifying factual design elements to interpreting their emotional impact and evaluating the broader societal implications of these constructions. Students then create an original counter-advertisement or parody ad that challenges industry narratives and unmasks manipulation.
The comics industry is currently experiencing a period of immense transformation and expansion, marked by surging sales, rapid digital disruption and a dramatic diversification of readership and content. Far from the niche market it was decades ago, today's industry is a global one where new technologies and distribution methods are reshaping how stories are created, circulated and consumed.
Unlike film or photography, which "intrinsically claim to be accurate documents," comics invite the reader to experience “the visual aspect of a story as it’s transformed through the cartoonist’s perception.” With rare occasions, such as photo-comics, a comic is a "particular, personal version of its artist’s vision – not what the artist’s eye sees, but the way the artist’s mind interprets sight."