Visual Media - Introduction

Visual media, such as art, photos, and movies, use special techniques called "rules of notice" to guide what viewers pay attention to and how they feel about what they see. Understanding these rules helps both creators and those trying to understand the messages in visuals.

Lines are important tools; for instance, diagonal lines create movement and tension, while converging lines direct the eye to one spot. Shapes also carry meaning: squares suggest stability, while triangles imply energy or conflict.

Composition, or how elements are arranged, is key. Placing things in the center assigns importance. Techniques like the Rule of Thirds create more natural, pleasing images. Depth, contrast, angle, and color also shape our perception. Color elements like saturation and brightness grab our attention, and low angles can make someone look powerful. Overall, visual creators carefully choose these elements to tell stories and convey emotions effectively.