This section addresses the representation of men and masculinity in the media. It covers topics such as media stereotypes of masculinity, how children see masculinity portrayed in media, how various media contribute to stereotypes of masculinity, and male authority in media news coverage, and it addresses the role that the media play in shaping attitudes about masculinity.

We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek phalanx.

Although many concerns remain about how women are represented in media, there are signs that things are changing. Roles for women on television, in particular, have become much more varied and complex in the last decade, ranging from tough and take-charge characters such as Starbuck on Battlestar Galactica and Detective Kate Beckett on Castle to more realistic, but still powerful characters such as Parks and Recreation’s Leslie Knope.

Gender Representation

Male or female: Seems simple enough, but these categories which were assigned to us at birth carry with them a whole lot of social and cultural meanings and expectations. In this section, we look to unpack some of the media’s baggage around what it means to be a boy or girl, man or women.

Here stands the spring whom you have stain’d with mud,
This goodly summer with your winter mix’d.
You kill’d her husband, and for that vile fault
Two of her brothers were condemn’d to death,
My hand cut off and made a merry jest;
Both her sweet hands, her tongue, and that more dear
Than hands or tongue, her spotless chastity,
Inhuman traitors, you constrain’d and forced.

Titus Andronicus, Act 5, Sc. II.

Sixty-two per cent of Canadian gamers are male:[1] and in a market targeted primarily at males, games that appeal to girls can be hard to find. Generally girls aren’t interested in the violent “first person shooter” games favoured by boys, and many of the girl-specific games promote stereotypical interests such as cooking and babysitting. (Industry representatives claim these topics are chosen based on their surveys of what female games want.)

The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. [1]

Media Issues
In this section, you will find our collected writings on issues related to the ways that media represents and sometimes misrepresents specific groups of people; how media influence our attitudes and behaviours; and the ethical decisions we make daily as media consumers.

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