Page 6 - Annual-report-2024-EN
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Media Literacy Week & Digital Citizen Day 2023
th
Our 18 annual Media Literacy Week was Our reach for Media Literacy Week and Digital
our best and biggest yet! A record-breaking 150 Citizen Day:
collaborating organizations ran activities including
Creators with a combined reach of
30+ events, and we created some brand-new
6.8 million followers posted about
resources for educators to use including a plug and
#DigitalCitizenDay
play video lesson on online hate as well as two
new printable activity sheets. 12 million hashtag impressions
Our second annual Digital Citizen Day was also 47 million estimated audience for the press
a great success and brought with it some fantastic release
media attention, including interviews across Canada
9 e-bulletins to over 9,000 education, industry
via CBC Syndication, iHeartRadio and Radio-Canada. and other contacts
We hosted two events with creators across the
Over 91,000 website page views
country to help drive awareness for the day.
2.1 million video views on TikTok
Media Literacy Week is sponsored by Amazon
Canada, Bell, Meta, TELUS Wise, TikTok Canada, and
YouTube, with support from the Alberta Teachers’
Association, l’Association des enseignantes et
des enseignants franco-ontariens, the Elementary
Teachers’ Federation of Ontario, the New Brunswick
Teachers’ Association, the Newfoundland and
Labrador Teachers’ Association, the Nova Scotia
Teachers Union, the Ontario English Catholic Teachers’
Association and the Ontario Secondary School
Teachers’ Federation.
“The best defense against
disinformation and harmful online
content is an informed and resilient
population... Media Literacy Week
is an opportunity for everyone to
develop their critical thinking and
learn how to promote a welcoming
space online.”
–Pascale St-Onge, Minister of Canadian Heritage
MEDIA SMAR T S ANNU AL REPOR T 2023 6
