Author: For MediaSmarts by Ethan Anderson
Level: Grades K to 1
Lesson Length: 1 hour
Lesson Link: http://mediasmarts.ca/teacher-resources/adversmarts-introduction-food-advertising-online
Description: In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
Cross-curricular Competencies |
Broad Areas of Learning |
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This lesson satisfies the following Competencies from the Quebec Education Program:
English Language Arts
To Read and Listen to Literary, Popular and Information-Based Texts
- To use a response process when reading and listening to literary, popular, and information-based texts
- To construct her/his own view of the world through reading and listening to literary, popular and information-based texts
- To construct a profile of self as reader
- To self-evaluate her/his reading development
- To construct meaning by applying appropriate reading strategies
To Represent Her/His Literacy in Different Media
- To apply appropriate strategies for constructing meaning
- To self-evaluate her/his development as a viewer and producer of media texts
- To follow a process to respond to media texts
- To construct her/his own view of the world through the media
- To follow a production process in order to communicate for specific purposes to a specified audience
To Use Language to Communicate and Learn
- To use language (talk) to communicate information, experiences and point of view
- To self-evaluate her/his language development
- To use language (talk) for learning and thinking
- To apply her/his knowledge of linguistic structures and features
- To interact in collaborative group activities in a variety of roles