Thinking Like a Tobacco Company: Grades 7-9 - Lesson
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
Selling Tobacco - Lesson
In this lesson, students explore how tobacco advertising has evolved over the past sixty years.
Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.
Image Gap - Lesson
This lesson helps students understand how self-image can influence lifestyle choices.
Mirror Image - Lesson
In this lesson, students analyze their own body image and consider what they wish they could change.
The Prime Minister’s Awards Program
Best Teaching Practices Released!
Submitted by the Prime Minister’s Awards team
The Prime Minister’s Awards (PMA) for Teaching Excellence has just released their latest Exemplary Practices publication highlighting the innovative ideas and proven best practices of the 2014 national level winners.
Managing Your Family’s Media Time in a World of Screens
This year marks the 20th anniversary of Screen-Free Week (May 4th to 10th), and it’s striking to consider just how our relationship with screen media has changed in that time.
Mark your calendars for Media Literacy Week 2015!
This November 2-6, students, educators, parents and community organizations across the country will join MediaSmarts and the Canadian Teachers' Federation (CTF) in marking Canada’s 10th annual Media Literacy Week (#medlitweek).
Watching the elections
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
MediaSmarts, ICTC, and National Cyber Security Month
October is National Cyber Security month and the Information and Communications Council (ICTC) and MediaSmarts, in partnership with Encounters Canada and Hive Toronto, are bringing together industry leaders, compelling speakers, and 200 secondary school students for 2 days of engagement on Digital Literacy, Cyber Citizenship and Cyber Security.