Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Canadian teens love to socialize online, and they especially love to share photos.
YouTube is a window into a world of wonder. There is so much great material to be found there, whether it’s for education, entertainment, or inspiration. But there’s also a lot of inappropriate stuff in amongst the cat videos and Kid President. Question is, how do we, as parents, help our kids safely navigate YouTube?
I have a post coming soon about New Year’s resolutions, but first I wanted to write a little about one of our own. This year, I’ve resolved to watch more films. (Yes, more!) It might sound a little strange at a time when many of us are struggling to convince our own children to put down their devices and consume less screen time, but there it is.
There’s a video about a hysterical woman who missed her ferry is making the rounds right now. CBC decided to give it some play, even though there’s no real story behind it.
For most youth, the Internet is all about socializing and while most of these social interactions are positive, increasing numbers of kids are using the technology to intimidate and harass others – a phenomenon known as cyberbullying.
This year marks the 20th anniversary of Screen-Free Week (May 4th to 10th), and it’s striking to consider just how our relationship with screen media has changed in that time.
One of the challenges of being a parent in a digital age is (a) keeping up with all the new tools and websites and social media channels our kids may or may not be using and (b) keeping track of new developments and updates within existing tools. Honestly, sometimes it feels like I’m trapped inside a 21st century hamster wheel!
The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.