Media literacy key concepts Lesson 4: Media have commercial implications
In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications.
In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications.
In this lesson, students watch a video introducing the media literacy key concept that media have social and political implications.
Framed around key concepts of media literacy, the That’s Not Me tutorial examines how entertainment and news media represent diversity and the impact these media portrayals can have on the value we place on individuals and groups in society. The tutorial explores how the media industry is changing to better reflect Canadian society and provides strategies for challenging negative representations and engaging young people in advocating for more realistic and positive media portrayals.
In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation.
Sports media also contributes to the construction of masculinity in contemporary society.
Indigenous people remain highly stereotyped in most mass media, in ways that are sometimes less remarked upon than stereotypes of other groups. This section examines how Indigenous people are represented, and participate, in various media and how media education can help both Indigenous and non-Indigenous youth understand the impact of stereotyped representations.