Celebrities and World Issues - Lesson
In this four-day unit, students will examine the role of popular culture celebrities in creating awareness of world issues.
In this four-day unit, students will examine the role of popular culture celebrities in creating awareness of world issues.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.
In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.
For more than twenty-five years, Canadian teachers have been at the forefront of getting students online and preparing them to use the Internet in safe, wise and responsible ways. Thanks to the SchoolNet program in the 1990s, many young Canadians had their first experiences with networked technologies in their classrooms and school libraries. However, MediaSmarts' recent Young Canadians in a Wired World, Phase III study shows that even now, our so-called "digital natives" still need guidance from their teachers.