Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.
Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Making Your Voice Heard: A Media Toolkit for Youth
Making Your Voice Heard: A Media Toolkit for Youth is designed to help young people understand how the news industry works, why youth stereotyping happens and how they can access media to get positive youth voices and stories heard.
Half Girl, Half Face Workshop
Intended for girls in grades 7-9, Half Girl, Half Face explores many of the online image issues teenage girls may encounter when they use digital media – particularly social networks.
Ontario Health Curriculum: Media and Digital Literacy Connections for K-12
The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.
Talking About the Oscars With Your Kids
The four of us watched the Oscars last night. My youngest went to bed before it ended so the rest of us are feeling rather bleary this morning. I always wonder why they always do it on a Sunday. Don’t they know it’s a school night? Sigh.
Happy International Women’s Day 2016!
March 8 is designated around the world as International Women’s Day, a day for recognizing women’s achievements, as well as the inequities that women face. This year, the United Nations’ theme is Planet 50-50 by 2030: Step It Up for Gender Equality, focusing on the UN’s 2030 Agenda. The theme for Status of Women Canada – #YouAreEmpowerment – is also about working towards gender equality.
Unpacking Privilege
Students are introduced to the idea of “privilege” in relation to diversity and how it applies to media. They then look at a checklist of media related privileges to help them understand the concept.