Advertising and Male Violence
To make students aware of the ways in which male violence is used and promoted in advertising.
To make students aware of the ways in which male violence is used and promoted in advertising.
In this lesson, students develop a deeper understanding of scapegoating and othering and how these factors may contribute to the promotion of hatred and intolerance.
In this lesson students learn about the ways that propaganda techniques are used to promote hatred and intolerance online.
In this lesson students learn how digital media is used to promote or combat hatred and intolerance.
Questions about media violence have populated the headlines for almost as long as mass media has existed. Every few years, there’s a new line up of suspects: music, social media platforms, video games, television shows and movies.
It is difficult to set down in a definitive way what effect media violence has on consumers and young people. There are a number of reasons for this, but the main issue is that terms like “violence” and “aggression” are not easily defined or categorized. To a child, almost any kind of conflict, such as the heated arguments of some talk-radio shows or primetime news pundits, can sound as aggressive as two cartoon characters dropping anvils on one another.
While parents may find certain representations of violence wholly appropriate for young people, there is a wide continuum of content that exists online and in the media. Anything from a cartoon cat having an anvil comically dropped on his head to video images of real life injuries and deaths can be accessed online by children and youth.
Representations of violence are not new. In fact, violence has been a key part of media since the birth of literature: Ancient Greek poetry and drama frequently portrayed murder, suicide and self-mutilation, many of Shakespeare’s plays revel in violence, torture, maiming, rape, revenge and psychological terror and some of the most popular books of the 19th century were “penny dreadfuls” that delivered blood, gore and other shocks to the lowest common denominator.